Fast Casual Pizza Franchise Goes Green with Newest LTO Craft Series Pizza
ATHENS, Ga.—Jan. 2, 2019—Your Pie, the original fast casual pizza brand, has teamed up with Impossible Foods for its latest Craft Series pizza, the Impossible Slider Pie. Your Pie will be one of the first pizza brands to feature Impossible Foods’ flagship product, the plant-based Impossible Burger, as part of its limited-time Craft Series menu. The Impossible Slider Pie will be available in participating stores from Jan. 2 through Feb. 27.
This latest Craft Series pizza channels the delicious flavors of a slider burger with a sustainable twist. Starting with an olive oil base, the pie is topped with mozzarella, thinly sliced red onions, pickles and Impossible Burger, then baked and finished with a drizzle of yellow mustard.
The award-winning Impossible Burger is a plant-based meat created as an environmentally sustainable option for beef lovers. Available in around 5,000 restaurants across the U.S., the Impossible Burger features a combination of ingredients to match the levels of protein and iron found in beef, plus a molecule called heme which allows it to deliver the flavor and depth of beef while using far fewer resources. With the Impossible Burger, Impossible Foods aims to satisfy the global demand for meat at a fraction of the environmental impact.
“The Impossible Burger has been quickly gaining traction over the past year, and we were eager to feature it on our menu after learning about its mission,” said Your Pie Founder and President Drew French. “With New Year’s resolutions in full force, the Impossible Slider Pie gives our guests another healthy option to choose from, in addition to our vegan cheese, gluten-free crust, and more than 40 other freshly prepared ingredients. We’re excited to lock arms with Impossible Foods to bring to life a pizza featuring all of the classic flavors of a slider burger, with a healthy and sustainable ethos. We can’t wait for our customers to experience it. I think they’ll be blown away!”
Your Pie’s rotating Craft Series menu has been a brand staple since 2008 and currently features five innovative pizzas per year. The Craft Series has introduced unique culinary combinations like the award-winning Peach Prosciutto Pie, featuring fresh peaches, prosciutto and a honey balsamic glaze; the Pitmaster Pizza, featuring smokey barbeque flavors; and most recently, the Voodoo Pie, a Cajun-inspired pie topped with Zapp’s Voodoo Chips.
Stop by your local Your Pie restaurant to try the Impossible Slider Pie while it is available in stores. For more information and to find a Your Pie near you, visit www.yourpie.com.
About Your Pie
Your Pie is the world’s originator of the fast casual, brick oven, customized personal pizza category. The brand was founded by Drew French in 2008 and is inspired by family recipes from the Italian island of Ischia. Your Pie uses hand-tossed dough, fresh ingredients, homemade pizza sauces and salad dressings, and offers vegan, vegetarian and gluten-free pizzas, as well as traditional pizzas. The brand also offers local craft beer, wine and Italian-style gelato pairings. Your Pie has more than 60 locations open across 19 states and more than 50 locations in development. For more information about Your Pie or franchising opportunities, visit www.yourpie.com.
About Impossible Foods
Based in Redwood City, California, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.