California’s first Your Pie location will be opening in the Indio Towne Center this summer. The Athens, Ga. based brand focuses on hand-tossed dough and craft beers with a down-the-line concept. A couple of competing shops are opening in Palm Desert and Rancho Mirage within the next few months, but because of their unique model and high-demand for pizza, owner Scott Burr is welcoming the competition.

“Nobody in the Coachella Valley is really even familiar with the concept of down-the-line pizza,” he said. “I’m happy to go up against anyone with this.”

The Indio location will be the brand’s western most location and the beginning of what Vice President of Development Ken Caldwell hopes will become rapid expansion for Your Pie throughout the state. The company recently signed a second franchise agreement in San Jose and aim to open 10 more before the end of the year.

“We hope that this is the seed that really starts to germinate in California,” Caldwell said.

Fast casual restaurants in the Coachella Valley are exploding but the face-to-face interaction and personalization offered by Your Pie solidifies the brand’s fresh quality and control while helping it stand out in what may become an oversaturated market.

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